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Red Roof Plus+ Birmingham MSA
1813 Crestwood Blvd, Irondale, AL
Amenities
Pool, Manager's Apartment, Staff Apartment (x2)
AC
±2.59
YTD Occupancy
66.0%
YTD REVPAR
$42.87
Total Keys
70
Connolly Investments is pleased to offer to qualified purchasers the, Red Roof PLUS+ Birmingham East – Irondale/Airport. This is an opportunity to acquire a stabilized, value-oriented hotel strategically located directly off I-20, just minutes from Birmingham-Shuttlesworth International Airport. With convenient access to I-59 and I-459, the property benefits from strong regional connectivity along the Atlanta–Birmingham–Dallas corridor and proximity to key Birmingham demand generators, including downtown Birmingham, UAB, UAB Hospital, BJCC, Birmingham Zoo, Alabama Sports Hall of Fame, and the broader airport market.
The 70-room, three-story hotel is positioned within a high-traffic commercial corridor surrounded by national retailers and restaurants, including Chick-fil-A, Office Depot, Starbucks, Sherwin-Williams, and Waffle House. As a 100% smoke-free Red Roof PLUS+ property, the hotel provides an upgraded economy lodging option for airport travelers, interstate traffic, contractors, medical and university visitors, event attendees, and budget-conscious leisure guests.
The asset has demonstrated relative stability despite recent softness in the Birmingham Northeast/Airport submarket, generating over $1.2 million in average revenue over the past 3 years. With current ownership operating on an absentee basis, a new hands-on operator has the opportunity to improve NOI through tighter expense controls, labor and vendor oversight, proactive maintenance, and enhanced revenue management. Additionally, the property offers 3 onsite apartments for managers, housekeeping and other staff if needed.
Overall, Red Roof PLUS+ Birmingham East – Irondale/Airport offers buyers a stabilized branded economy plus asset with strategic interstate and airport access, diversified demand drivers, operational flexibility, and clear value-add upside through active ownership.
Ownership has elected to bring the asset to market unpriced and will solicit offers through a rolling Call for Offers process.
The 70-room, three-story hotel is positioned within a high-traffic commercial corridor surrounded by national retailers and restaurants, including Chick-fil-A, Office Depot, Starbucks, Sherwin-Williams, and Waffle House. As a 100% smoke-free Red Roof PLUS+ property, the hotel provides an upgraded economy lodging option for airport travelers, interstate traffic, contractors, medical and university visitors, event attendees, and budget-conscious leisure guests.
The asset has demonstrated relative stability despite recent softness in the Birmingham Northeast/Airport submarket, generating over $1.2 million in average revenue over the past 3 years. With current ownership operating on an absentee basis, a new hands-on operator has the opportunity to improve NOI through tighter expense controls, labor and vendor oversight, proactive maintenance, and enhanced revenue management. Additionally, the property offers 3 onsite apartments for managers, housekeeping and other staff if needed.
Overall, Red Roof PLUS+ Birmingham East – Irondale/Airport offers buyers a stabilized branded economy plus asset with strategic interstate and airport access, diversified demand drivers, operational flexibility, and clear value-add upside through active ownership.
Ownership has elected to bring the asset to market unpriced and will solicit offers through a rolling Call for Offers process.
Average Daily Rate
$66.43
Total Gross Building Area
29,865 SF
Occupancy
66.00%
Total Keys
70
Revenue per Available Room
$44.71
Year Built / Renovated
1974 / 2015
Total Land Area
2.59 Acres
Floors
3
Hotel Brand
Red Roof Inn
Classification
Economy
HOTEL
Established Hotel Opportunity: Offering includes fee-simple ownership & operations of an established select-service 70-Key Red Roof Plus–flagged property located in Irondale, AL, strategically located in the eastern Birmingham metro. The property benefits from limited overhead, stabilized operations, and onsite manager apartments within one of Alabama’s most economically diverse MSAs.
Operational Housing Advantage: The property includes an on-site manager’s apartment as well as two 1-bedroom / 1-bath units available for housekeeping or staff use, providing operational flexibility and potential labor efficiency.
Upgraded Economy Brand Positioning: The Red Roof PLUS+ flag targets budget-conscious travelers while offering an upgraded economy product compared with standard economy lodging. This positioning appeals to airport users, construction crews, medical visitors, event attendees, and price-sensitive leisure travelers.
Manageable Room Count with Operational Efficiency: The 70-room, three-story property offers a manageable scale for hands-on ownership or new hotel operators.
Value-Add Opportunity: The property offers upside through hands-on ownership, as the current owner is absentee. A new operator can improve NOI through tighter expense controls, labor and vendor oversight, proactive maintenance, and stronger revenue management.
LOCATION
Strategic Interstate Location with Airport Access: Conveniently located directly off I-20, Red Roof PLUS+ Birmingham East – Irondale/Airport offers budget-friendly, 100% smoke-free accommodations just minutes from Birmingham-Shuttlesworth International Airport (BHM). With quick access to I-59 and I-459, the property provides convenient connectivity to key Birmingham demand generators and regional destinations.
High-Traffic Corridor with Synergistic Retail: The hotel is situated directly off I-20 - a major east-west travel corridor connecting Atlanta, GA to Dallas, TX, which sees more than 60,000 vehicles per day. The immediate area includes high-traffic national retailers and restaurants such as Chick-fil-A, Office Depot, Starbucks, Sherwin-Williams, and Waffle House.
Proximity to Major Birmingham Demand Drivers: The property benefits from convenient access to major Birmingham attractions and demand generators, including the University of Alabama at Birmingham, Birmingham Zoo, Alabama Sports Hall of Fame, BJCC, downtown Birmingham, and the broader airport market.
Established Hotel Opportunity: Offering includes fee-simple ownership & operations of an established select-service 70-Key Red Roof Plus–flagged property located in Irondale, AL, strategically located in the eastern Birmingham metro. The property benefits from limited overhead, stabilized operations, and onsite manager apartments within one of Alabama’s most economically diverse MSAs.
Operational Housing Advantage: The property includes an on-site manager’s apartment as well as two 1-bedroom / 1-bath units available for housekeeping or staff use, providing operational flexibility and potential labor efficiency.
Upgraded Economy Brand Positioning: The Red Roof PLUS+ flag targets budget-conscious travelers while offering an upgraded economy product compared with standard economy lodging. This positioning appeals to airport users, construction crews, medical visitors, event attendees, and price-sensitive leisure travelers.
Manageable Room Count with Operational Efficiency: The 70-room, three-story property offers a manageable scale for hands-on ownership or new hotel operators.
Value-Add Opportunity: The property offers upside through hands-on ownership, as the current owner is absentee. A new operator can improve NOI through tighter expense controls, labor and vendor oversight, proactive maintenance, and stronger revenue management.
LOCATION
Strategic Interstate Location with Airport Access: Conveniently located directly off I-20, Red Roof PLUS+ Birmingham East – Irondale/Airport offers budget-friendly, 100% smoke-free accommodations just minutes from Birmingham-Shuttlesworth International Airport (BHM). With quick access to I-59 and I-459, the property provides convenient connectivity to key Birmingham demand generators and regional destinations.
High-Traffic Corridor with Synergistic Retail: The hotel is situated directly off I-20 - a major east-west travel corridor connecting Atlanta, GA to Dallas, TX, which sees more than 60,000 vehicles per day. The immediate area includes high-traffic national retailers and restaurants such as Chick-fil-A, Office Depot, Starbucks, Sherwin-Williams, and Waffle House.
Proximity to Major Birmingham Demand Drivers: The property benefits from convenient access to major Birmingham attractions and demand generators, including the University of Alabama at Birmingham, Birmingham Zoo, Alabama Sports Hall of Fame, BJCC, downtown Birmingham, and the broader airport market.
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Katherine Connolly
Hospitality Director | Co-Founder
(334) 313-6014
CA License No. 02197934
Wesley Connolly
Managing Broker | Co-Founder
(707) 477-7185
CA License No. 01962332