Keys
80
3 Yr Avg Cap Rate
8.27%
Guest Satisfaction
7.7/10
Renovated
2023
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Connolly Investments, as exclusive representative, is pleased to offer the 80-key SureStay Plus by Best Western in Sevierville, Tennessee, one of the most dynamic leisure markets in the Southeast. Located on 1.34 acres directly off the Great Smoky Mountains Parkway, this opportunity includes the fee-simple real estate, building, and operations, unencumbered by management or debt.
Positioned at the gateway to the Great Smoky Mountains National Park, the property benefits from Sevierville’s status as a top-tier tourism hub. The region welcomed over 12 million visitors in 2024, generating nearly $4 billion in visitor spending, with lodging and F&B sectors continuing to outperform regional averages.
The hotel delivers strong in-place historic performance with 77% trailing 12-month occupancy and excellent guest satisfaction (7.7/10 average rating from 2,700+ reviews). Extensive renovations over the past decade have modernized both the exterior and interior, leaving minimal expected change of ownership PIP.
The site’s prime frontage on a high-traffic corridor (~80,000 vehicles per day) offers exceptional visibility and convenient access to major demand generators including the Great Smoky Mountains National Park, Downtown Sevierville, and Dollywood. Additional nearby attractions such as Smoky Mountain Waterpark, the Sevierville Convention Center, Tanger Outlets Sevierville, and Smokies Stadium further reinforce consistent, year-round visitation from both leisure travelers and group segments.
As Sevier County’s hospitality market continues to post steady demand growth, the SureStay Plus presents investors with a turnkey, cash-flowing asset in a resilient, high-occupancy leisure submarket - ideal for local operators or owners looking to enter into a profitable TN market.
All tours must be arranged through the listing agents; unannounced visits are strictly prohibited.
Positioned at the gateway to the Great Smoky Mountains National Park, the property benefits from Sevierville’s status as a top-tier tourism hub. The region welcomed over 12 million visitors in 2024, generating nearly $4 billion in visitor spending, with lodging and F&B sectors continuing to outperform regional averages.
The hotel delivers strong in-place historic performance with 77% trailing 12-month occupancy and excellent guest satisfaction (7.7/10 average rating from 2,700+ reviews). Extensive renovations over the past decade have modernized both the exterior and interior, leaving minimal expected change of ownership PIP.
The site’s prime frontage on a high-traffic corridor (~80,000 vehicles per day) offers exceptional visibility and convenient access to major demand generators including the Great Smoky Mountains National Park, Downtown Sevierville, and Dollywood. Additional nearby attractions such as Smoky Mountain Waterpark, the Sevierville Convention Center, Tanger Outlets Sevierville, and Smokies Stadium further reinforce consistent, year-round visitation from both leisure travelers and group segments.
As Sevier County’s hospitality market continues to post steady demand growth, the SureStay Plus presents investors with a turnkey, cash-flowing asset in a resilient, high-occupancy leisure submarket - ideal for local operators or owners looking to enter into a profitable TN market.
All tours must be arranged through the listing agents; unannounced visits are strictly prohibited.
HOTEL
Established Hotel Opportunity: Offering includes the established operations of an 80-key SureStay Plus by Best Western–flagged property located in Sevierville, TN. The sale includes fee-simple ownership of the real estate and building, both unencumbered by debt or management contracts, providing immediate operational flexibility.
Fully Renovated Turnkey Asset: This property is a true turnkey opportunity featuring a series of major renovations and upgrades in the past few years. The interior was fully renovated in 2016, followed by an exterior renovation in 2019 during its EconoLodge branding. In 2020, the parking lot was restriped and sealed, and in 2023, the property was converted to a SureStay Plus by Best Western, with all PIP items completed to brand standards.
Strong Occupancy and Guest Approval: The property reports a trailing 12-month occupancy of 77%+, supported by a strong transient customer base. Guest satisfaction remains high, with a 7.7 out of 10 rating from over 2,700 reviews on Booking.com, reflecting solid brand perception and repeat visitation.
LOCATION
Proximity to High Traffic Retail: Ideally located directly off the Great Smoky Mountains Parkway, the property benefits from exposure to over 80,000 vehicles per day (VPD). Guests enjoy walkable access to high-traffic retail and dining options including Cracker Barrel Old Country Store, Ruby Tuesday, and Starbucks, enhancing convenience.
Scenic Appeal & Demand Drivers: Many rooms feature mountain views of the Great Smoky Mountains, and the national park is in close proximity. The Great Smoky Mountains National Park serves as the #1 national park gateway, drawing 12.2 million visitors in 2024 (a 20% increase over the past decade) driven by consistent, non–event-dependent demand.
Drive to Reach Location: Sevierville and the Smoky Mountains region are within a day’s drive of over half of the U.S. population, creating stable, car-borne leisure demand that is less sensitive to airfare fluctuations.
Consistent Leisure Demand: In 2024, Sevier County generated $3.93 billion in visitor spending (+2.0% YoY), reinforcing its strength as a leisure-driven market with robust lodging and F&B activity. Dollywood, located just 7.1 miles from the property, attracts over 2 million annual visitors and continues to earn national accolades as a “favorite theme park,” supporting year-round occupancy and rate stability.
Resilience Indicator: During the October 2025 federal government shutdown, local and state partners funded the Smokies’ operations to maintain public access—demonstrating exceptional regional commitment to sustaining tourism flows and economic vitality.
Established Hotel Opportunity: Offering includes the established operations of an 80-key SureStay Plus by Best Western–flagged property located in Sevierville, TN. The sale includes fee-simple ownership of the real estate and building, both unencumbered by debt or management contracts, providing immediate operational flexibility.
Fully Renovated Turnkey Asset: This property is a true turnkey opportunity featuring a series of major renovations and upgrades in the past few years. The interior was fully renovated in 2016, followed by an exterior renovation in 2019 during its EconoLodge branding. In 2020, the parking lot was restriped and sealed, and in 2023, the property was converted to a SureStay Plus by Best Western, with all PIP items completed to brand standards.
Strong Occupancy and Guest Approval: The property reports a trailing 12-month occupancy of 77%+, supported by a strong transient customer base. Guest satisfaction remains high, with a 7.7 out of 10 rating from over 2,700 reviews on Booking.com, reflecting solid brand perception and repeat visitation.
LOCATION
Proximity to High Traffic Retail: Ideally located directly off the Great Smoky Mountains Parkway, the property benefits from exposure to over 80,000 vehicles per day (VPD). Guests enjoy walkable access to high-traffic retail and dining options including Cracker Barrel Old Country Store, Ruby Tuesday, and Starbucks, enhancing convenience.
Scenic Appeal & Demand Drivers: Many rooms feature mountain views of the Great Smoky Mountains, and the national park is in close proximity. The Great Smoky Mountains National Park serves as the #1 national park gateway, drawing 12.2 million visitors in 2024 (a 20% increase over the past decade) driven by consistent, non–event-dependent demand.
Drive to Reach Location: Sevierville and the Smoky Mountains region are within a day’s drive of over half of the U.S. population, creating stable, car-borne leisure demand that is less sensitive to airfare fluctuations.
Consistent Leisure Demand: In 2024, Sevier County generated $3.93 billion in visitor spending (+2.0% YoY), reinforcing its strength as a leisure-driven market with robust lodging and F&B activity. Dollywood, located just 7.1 miles from the property, attracts over 2 million annual visitors and continues to earn national accolades as a “favorite theme park,” supporting year-round occupancy and rate stability.
Resilience Indicator: During the October 2025 federal government shutdown, local and state partners funded the Smokies’ operations to maintain public access—demonstrating exceptional regional commitment to sustaining tourism flows and economic vitality.
Classification
Economy
Hotel Brand
BWH Hotels
Hotel Flag
SureStay Plus
Guidance Price
$6,850,000
Total Keys
80
Guidance Price per Key
$85,625
Total Land Area
1.34 Acres
Year Built / Renovated
1995 / 2023
Total Rentable Area
31,944 SF
Floors
3
Wesley Connolly
Managing Broker | Co-Founder
(707) 477-7185
NC License No. 358390
Katherine Connolly
Hospitality Director | Co-Founder
(334) 313-6014
NC License No. 365302